A Georgia-Made Brand House

Life is full of moments.
We help you enhance them.

UP THE MOMENT builds product brands designed to help you enhance life's biggest moments — thoughtfully made, one milestone at a time.

Home to
Guy Aprons Crave Hats Plant Lady Gifts Simple Party Planning
A couple holding hands on their wedding day
A mother holding her newborn baby
Opening a gift on a special occasion
A woman gardening in her Plant Lady apron

Our Purpose

Life's full of moments. We help you enhance them.

01

Life is full of moments

The best ones rarely wait for us to be ready — a milestone, a get-together, a Tuesday that turns into something worth remembering.

02

We help you enhance them

Every brand under UP THE MOMENT starts with one moment we want to make a little better — then we design a product around it.

03

Live them to the fullest

Better gear, better gifts, better prep — small things that let you be fully in the moment instead of fumbling through it.

Our Brands

Four brands. One mission.

Each one built around a specific moment we think deserves better products.

Guy Aprons product photo
Guy Aprons logo
Grilling & Kitchen

Aprons built for guys who actually use them — at the grill, in the kitchen, wherever the moment calls for it.

Crave Hats product photo
Crave Hats logo
Headwear

Caps made for the moments you want to remember — easy to wear, easy to love, made to be a part of the story.

Plant Lady Gifts product photo
Plant Lady Gifts logo
Gifts

Thoughtful gifts for the plant lovers in your life — because a green thumb deserves to be celebrated.

Simple Party Planning product photo
Simple Party Planning logo
Celebrations

Party planning made simple, not stressful — so hosting the moment matters more than prepping for it.

North Georgia mountains near Cumming, GA

Our Story

A mom-and-pop shop, built from the North Georgia mountains.

We started UP THE MOMENT in 2019 out of Cumming, GA, with one goal: build brands that help people live their milestones to the fullest. We're still a small, family-run operation — waking up every day excited about the next moment worth building for.

Read Our Full Story